Have you ever questioned how the fortune 500 usage direct action marketing? Today's interview is with the Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M annual marketing invest at his disposal. Most of their marketing online is direct response driven. But among the really fascinating things from the call
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Have you ever wondered how the fortune 500 usage direct reaction marketing? Today's interview is with the Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M yearly advertising invest at his disposal. Many of their marketing online is direct reaction driven. However one of the actually fascinating things from
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